Brand Story & Brand Strategy by Sanjay Lal

Developing a successful #brand story and #strategy has become pivotal for organizations today. It helps in evoking emotions and establishing a deeper connection with the customer, significantly when you are #buildingabrand with a purpose. EOI hosted a session for our Entrepreneurial community, #EOI at Chandigarh, facilitated by Sanjay Lal, a Brand & Experience Architect with a legacy of helping organisations building their Brands, including Raymonds, Times of India and the likes. His primary focus has been in the areas of creating monetizable IPs, Integrated Solutions and developing Brand Architecture. It was an #insightful session with several key takeaways that shall help building a business strategy with a sharp focus on Brand Story, Brand Architecture, Innovations & Pricing.